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| http://4.bp.blogspot.com |
Makeup is proven to make women look more attractive. The question is "why?".
It’s not “why do we wear/use it?” but rather “why does it work?”…
In theory, one could put color anywhere on the face. But there is a certain principle that all cultures agreed on and that is Makeup is used to even the complexion, darken the eyes, rosy up the cheeks and redden the lips, no matter if you’re a Japanese Geisha, an relative of Queen Cleopatra or a modern woman glam-ing up for a Saturday night out.
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| http://1.bp.blogspot.com |
According to Dr. Bernhard Fink, a professor at the University of Göttingen who studies the evolutionary psychology of human mate preferences, “The maintenance of youthful features and the exaggeration of female typical traits can be found in almost every culture.”
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